Australia's first media consisted of message sticks and rock paintings. As a business model it wasn't broken so nobody fixed it.
Australia's second media consisted of shipping news: comings and goings at Sydney Cove, snippets of news from Mother England and ports visited along the way. New-media nerds like John Fairfax put pages out there and worried how to monetise it afterwards.
The very idea that a PR dolly like Scott Morrison should stand before a bunch of Australian journalists and sneer at "the shipping news" proves that they have no pride in their 'profession'. He owes Australian journalists far more than he could ever repay; none of them, not one stepped up to give him a backhander, verbal or otherwise. Telling journalists he wasn't going to release information must have killed him, especially as Morrison is absolute crap at every aspect of government other than spruiking.
Morrison's father was a police officer: little Scotty asking him how his day went could be rebuffed with "operational reasons", but the whole country is not being governed by Morrison's dad. But let us not dwell on that irrelevant twerp.
The fantasy of the press secretary/media adviser/communications professional/[insert other puffed-up title here] is that to control a government's message is to ensure that government remains strong and relevant, and hence impervious to challenge. A government with a consistent message is properly appreciated for its efforts, or perhaps even gets more credit than it is due, and gets re-elected; a government with an inconsistent message is pretty much buggered no matter what it does.
The negative case is widely deemed proven with the comms strategy, such as it was, of the Gillard and Rudd governments. Whether the positive case can be made, by controlling the message of this government while maintaining its credibility, remains to be seen. I believe they will have a red-hot go at controlling the message from government, but the evasions necessary to maintain an overarching message of competence will see the government lose credibility.
It isn't quite true that anyone who goes off-message will be excoriated. Elected representatives are disposable - this government could lose a dozen seats at the next election and still retain office, and preselections favour those who toe the line - but when Mark Textor wants to say something but doesn't want his name used, where is the journalist who will insist he go on the record? You'll still see "senior Liberal sources" appearing in the media when Coalition communication strategists want to make a statement without being seen to have made it.
Those of us who thought the Coalition's front bench were dummies have been vindicated by measures such as this. The man who appointed them, Tony Abbott, thinks they are all clowns when it comes to deciding who they will appoint to help execute functions of government, and how they will communicate their decisions to we who are governed.
Kevin Rudd's "Gang of Four" were all elected - Julia Gillard, Wayne Swan, Lindsay Tanner and Rudd himself - and still the government became paralysed in its ability to process information and make decisions quickly. Tony Abbott saw that up close. He is not running a reformist government, but such ideas as he does have require extensive consultation and forethought, and some concern that any consequences arising from decisions will have to be borne by those who made the decisions. Abbott cannot guarantee that his government will not be sidetracked by events that impose requirements for consideration and consultation, in the way that the Asian financial crisis beset the Howard government and the global financial crisis beset Rudd.
Even so, Abbott still cleaves to the media-adviser fantasy that it is possible and advisable to control both the message that a government sends, and the manner in which such messages will be received. Astrology and chicken-entrail-reading are far more appropriate and valid predictors of political success than Managing The Message. This fantasy is the structural weakness at the heart of this government. It will negate the guile and strength that Abbott has shown in manipulating the press gallery and his colleagues to get to the top. This is a weakness that journalists cannot detect or examine in any sensible way; they might be able to detect symptoms of this problem but will flinch before that root cause.
If it's true that all media requests and board appointments are to be cleared with Kate Walshe and Peta Credlin, then we are to have government at the speed of Kate and Peta. What's good for this country depends on what Kate Walshe and Peta Credlin think is good for this country, and to what they allocate their time.
They had better be the smartest and most warm-hearted people in the land, never too busy for anything that truly matters. They would be wise to talk to Alister Jordan or Deirdre Willmott, to Jim Spiegelman or John Menadue, or to Ainslie Gotto about what it takes to run an entire government fronted by muppets from the back rooms. I bet they don't, though.
With Walshe and Credlin (and other as-yet faceless and nameless minions in the bowels of the Prime Minister's Office) exercising real power over the country's legislative and executive government, suddenly complaints about too few women in that sheltered workshop known as Cabinet seem beside the point.
There is an obvious strategy for the opposition (not only the formally constituted Opposition but those sneeringly termed "the minor parties", which are ignored until they exercise power over government decisions at crucial times, which always take the press gallery by surprise). That is to pepper the hapless ministry with questions and issues until its veneer of calm and focus begins to look like complacency.
If this government gets a reputation for being able to raise hell in opposition but calmly deflect it in government, it will be re-elected comfortably. Such a strategy would reinforce the reputation of the last government as one that could raise issues but not resolve them, casting a pall over the opposition as an alternative government. Any opposition that looks like a pale imitation of the incumbents is done for, and a smart Opposition Leader would avoid such a strategy.
This decision to outsource political decisions to non-politicians isn't simple hypocrisy. It's a flagrant demonstration that he doesn't get how government should and does work, and that their rhetoric to the contrary is so much cant. I thought that would prevent this government from coming to office at all, but it remains sufficiently potent to erode what little goodwill it has and fling it back into opposition.
You can accept an imperfect outcome from those who will deal with you, and in any democracy such a way of operating is fair enough. That buy-in is an essential part of the strength of democracies. Some bureaucrat sitting in Canberra deciding what is or isn't good for you can only make for a government that is stupid, and hopefully doomed, before it has even gotten underway.
The great example of the flaws in this strategy, and with the wider student-politics model of governing through disengagement, comes with asylum seekers. They can decide what they like in Canberra, but it's in your community and mine that such unknown and desperate people will settle. The only way out of this disgusting position our country is in, is for politicians to level with us. Give us the stats, get out there and show us that they aren't scary and in fact are doing lots of good things. Both candidates for leadership of the ALP have promised to do this, but frankly I have my doubts.
If Tony Abbott can waste his preparation for high office gutting fish and donning hi-vis then his successor (as both Opposition Leader and PM) can shake hands with asylum seekers and welcome them to the community. Gruntback radio in Sydney will go berserk, but Labor has to have the courage to write them off in the way that UK Labour stopped truckling to Murdoch, and has started to look like a strong alternative government as a result.
Both Annabel Crabb and Simon Copland have fallen for the syllogism that because information is released it can only ever be beaten up and blown up, so it's best not to release information at all and assume that those who govern us know what's best. Journalistic failure excuses rather than exposes government duplicity, so let's all cover up both and be polite about it.
Both Crabb and Copland are admitting professional failure by saying that hysteria is the only valid journalistic response, the only context in which that information can be put. If journalism was a serious profession, those two would be drummed out of it. They will not be vindicated, but rather their failure will be compounded, if Morrison is right in assuming that the flurry of protest about not releasing asylum-seeker arrival details will die down eventually.
The ultimate example of policy failure in asylum-seeking is SIEV-X, and the incident at the end of 2012 where an asylum-seeker vessel foundered on the rocks at Christmas Island. Michael Keenan, a Liberal MP from Western Australia, wept at the images of Christmas Islanders reaching out to those desperately attempting to get ashore. Here's an image of Michael Keenan shortly afterwards:
That's him on the right, in front of a billboard demonising asylum-seekers. Back then you didn't hear people like Amanda Vanstone calling for a bit of shoosh to discourage the asylum seekers, because it would have been as stupid then as it is now.
Keenan at least has the good grace to look a bit sheepish at that event - but cheer up, because he is now the Minister for Justice! Like all ministers, he reports to Kate Walshe and Peta Credlin and does nothing but what they think is best for him to be seen doing. That's small-j justice for ya: weep for Michael Keenan if you like.
I don't mind being ruled by those who are unaccountable, so long as they are absolutely right about each aspect of everything all the time (and if you think the latter clause in the preceding sentence is unreasonable, then the former is not on either). Best to get this post out while it's still legal to criticise Morrison, Keenan, Walshe, and Credlin.
And Kate Walshe had a reputation of not returning calls from the press. http://www.crikey.com.au/2007/03/19/is-the-immigration-media-blackout-back/ReplyDelete
If that's the case, she's gone up in my estimation. Why would anyone truckle to a press who are only interested in beat ups, blow ups and gotchas.Delete
Two things there Grumpy. First, she has no other role than to fetch information for journalists. Second, if they were journalists they would be going to her last, not first, to get their stories.Delete
Andrew...always a delight!!ReplyDelete
Peta sounds like a hollow she -devil apparatchik....there's another name for it starting with b....you get it!
Nasty and nice wold be more appropriate..
It's a silly strategy.
They have abused the media cycle for their aggressive and nasty campaign.
Mr Morrison is the son of workinng class white trash...how else would you explain his repugnant views and racism...
Makes one sick really...
I'm off on a yacht to go sailing ...
Have to switch off from this silliness
Watch out! They'll come after social media next. Any group, who are so laser-like focused on control of the message, will not hesitate to drum up legislation to shut down dissent, if at all possible.ReplyDelete
Not that they'll succeed. Though technology is being crafted to enable government control of the internet. Still, we saw how quickly the Coalition's attempt to control pron on the internet lasted. Virtually a nanosecond.
Nevertheless, we need to find the outriders in the journalism sphere. Employees of media groups & as it stands at the moment that's Kerry Stokes-employed journalists, and some in Fairfax, who have integrity & who will not be cowed by the attempt to intimidate by Credlin,Walshe et al in Abbott's Media Message Massage Unit, and who will thus press on regardless to bring the truth to the public. Whether the public care to be bothered listening between episodes of Big Brother and X Factor, or not.
The ABC needs to start showing some backbone too & not let superannuated Liberal mouthpieces, like Reith, Downer, Cameron, Vanstone & Minchin, and Murdoch employees, come on their politics shows and just recite the day's talking points on behalf of the government. Also to shout down and intimidate any other person with a differing opinion.
Though, as you say, there probably won't have to be too much external pressure applied, as external events overwhelm even the best message control strategy, and the natural tendency to physical disorder and chaos overtakes the most religious control freaks.
First heard about the most recent drownings via Lebanon and then the pictures of bodies washed up on Indonesian beaches (published in Indonesian papers) were tweeted to Australia.Delete
"Controlling the message" just means local MSM will become even less relevant as a source of news.
On the evening news , Alexander Downer claimed that the Coalition Government is not undermining Indonesian sovereignty, because the boats carrying asylum seekers are coming from Indonesia and flying the Indonesian flag and Indonesia needs to understand that Australia has a right to protect its sovereignty. As a former Minister for Foreign Affairs, Mr. Downer knows that the impression he is deliberately giving by the flag reference is that the Indonesian Government is somehow sanctioning these boats. This is insulting and misleading, if not downright false. Just because a boat flies an Indonesian flag does not mean that the Indonesian Government is condoning what the boat crew are doing, nor does the boat's arrival in Australian waters mean that the Indonesians have not made any effort to stop the people smuggling. It would appear that the Liberals have got Mr. Downer to come out with this comment so that this further insult is not seen to be coming directly from the Australian Government.ReplyDelete
This could have grave consequences for Australian business. When Australia gives international aid for an infrastructure project, the recipient country may let the project to an Australian company (this has happened with aid to Indonesia). If Australia gets the Indonesian Government off-side, then the Australian companies may miss out on delivering such projects.
Andrew good to see you are still operating for operational operations, same cant be said for msm operators in this country.ReplyDelete
Downer's megaphone diplomacy to the Indonesian FM is interesting when viewed in the context of media management.ReplyDelete
I wonder if it was cleared by the PM's media team?
It might play well in shock jock land, but in diplomacy, trade & defense spheres I'm pretty sure it set off a cringe of Mexican wave proportions.
Andrew you reminded me of a comment on the Drum.ReplyDelete
This lady is a failure as a journalist.
24 Sep 2013 2:08:06pm
I have read and listened to this lady for a long period now and in that time she has not investigated policy as should be her job.
Her criticism of the labor government is shallow when we follow down the path of the political history.
Labor were wedged that they had to follow a course that was not their desired direction because of the media following the direction of Murdoch in wanting to have the labor government forced from office so Annabel it is journalists like you who were party to disinformation about the government at the time with shallow assessments about the school building funds and the installation of insulation as part of the response to the GFC.
Murdoch minions in the press told lies about the success of both programs and journalists at The Age and the ABC did not challenge the misinformation.
The school building program had a 98% success rate and their were less deaths during the period of the instillation of insulation than when Howard was in power their were more deaths under his regime.
So please do not be so sanctimonious about the refugees when you did not have the fortitude to challenge Murdoch relentless pursuit of the labor government.
Toady Rabbott remains what he always was: a second rate press secretary, thrust into the spotlight to obscure the unpalatable truth of his temporal and spiritual masters desires. Credlin & Walshe are just the valkyries charged with changing his nappies.ReplyDelete
It's not very nice to denigrate Mr Morrissons father with that label..
Thats' very personal and your'e not a sociologist.
I didn't denigrate or label him. I'm not a climate scientist, for that matter.Delete
Anon, are you seriously calling Andrew out for labelling Morrison Snr a *police officer*? I suppose in some quarters that is an insult.Delete
Just to clarify...Delete
"He's an irrelevant twerp..."
That line was innapropriate
In your article, “Jakarta-centred foreign policy” (21 July 2013), you stated:ReplyDelete
“This is how Abbott works - by ramping up tensions to the point where dreaded subtleties are lost, and where difference of opinion becomes treason. ”
Not only was this an exact and perceptive assessment, it was prophetic. Today, in an interview with Neil Mitchell (3AW) Abbott suggested that comments Mitchell was making indicating that there could be a dysfunctional relationship with Indonesia were not patriotic. Mitchell then responded that Downer was patriotic but had called the Indonesians' position “pious rhetoric”.
It is not surprising that this exchange has been edited out of the audio and videos from 3AW and I cannot see a reference to it in other reports or on Youtube.
Annabel Crabb and Journalist is a juxtaposition of terms. Gossip Columnist sits much better.ReplyDelete
Another great article Andrew.
Andrew, what are your views on the likely impact of social media on public perceptions of the Abbott Government's performance? A recent article by Ben Eltham at New Matilda suggests the Abbott Government will not be able to sideline its opponents, deflect scandals and mistakes, and control its message as effectively as the Howard Government did because today's discontents, unlike those of the Howard years, are able to publicize information and mobilize community support independently of the legacy media. https://newmatilda.com/2013/09/24/abbott-has-got-culture-war-he-wantedReplyDelete
I think the only ones who will survive this government are those who go around it. Slow media talk about Watergate, Seymour Hersh &c., but it's the bloggers who are out there following in their footstepsDelete
I have my doubts it will make enough of a difference. For example, it was a blogger who found the AEC 'counting error' in Palmer's electorate (I quote that as it was their third explanation, and only slightly more credible than their first). The statement/s from the AEC contained two 'mistruths', one was that they themselves found the error, and two was that Palmer 'lost' his injunction against them when he actually got what he was asking for (a recount in two booths). The truth was all over twitter, but the general public and the msm laughed at Palmer for being paranoid.Delete
This has started a groundswell of criticism of AEC processes and procedures amongst psephologist bloggers, but noone else has any but the vaguest notion what happened.